Modern inclusive electric cooking
Electric cooking solutions that make cooking cleaner, faster, safer and more convenient.
HomeWhat we do
Beyond the appliance. An ecosystem.
Our work goes beyond distributing appliances. We build an ecosystem around modern cooking that helps people understand, access, afford and confidently use electric cooking.
The journey we support.
Each part of our work removes a barrier between a household and clean cooking.
- 1
Understand
Awareness campaigns, demonstrations and consumer education.
- 2
Access
Agents, stock points and partners close to every community.
- 3
Afford
Subsidies, On-Bill Financing and flexible payment.
- 4
Use with confidence
After-sales support, data and continuous learning.
What we do
Six ways we move the market.
Inclusive energy access
Everyone should take part in the clean energy transition. Our approach intentionally considers women, youth, persons with disabilities and underserved communities.
Climate and environmental impact
Supporting the shift to cleaner cooking, for less dependence on traditional cooking fuels and stronger environmental sustainability.
Market development
We work with communities, businesses, institutions and partners to raise awareness, demonstrate the technology and build consumer confidence.
Innovative financing
Partnerships and financing models that tackle one of the biggest barriers to adoption, the upfront cost.
Data and digital monitoring
We use data to understand customers, monitor activities, measure adoption and strengthen product use.
How we reach people
Close to every home.
A cooker in a box changes nothing. We combine the product with financing, demonstrations and after-sales care, delivered by people from the communities we serve.
Field sales agents
A trained team, mostly women. 80% cook with electric cookers themselves, so they sell from experience.
Stock points
Trained stock-point agents hold inventory close to customers and serve walk-in buyers.
Call centre
Reaches and serves customers by phone, from first question to after-sales.
Demonstrations and after-sales
Families see the cooker in action before they buy, and we stay with them after the sale.
80%
of our agents cook with electricity at home.
Where we work today
Verified current locations. Tap a region to see what happens there.
9regions reached
13,000+households reached
1head office in Dar es Salaam
How electric cooking works
From the grid to the pot.
Power
How electric cooking works
From the grid to the pot.
01
Power
The home is already connected. A Rasasa cooker plugs into an ordinary socket. No gas bottle, no charcoal sack, no matches.
02
Field
Under the glass, a copper coil creates a magnetic field. Nothing glows, and the surface stays cool to the touch.
03
Heat
The field heats the pot itself, not the air around it. Energy goes into the food, so meals cook fast and very little is wasted.
04
Meal
Wali, maharage, mchuzi, chapati. The meals families already love, cooked clean, with no smoke and no soot.
Partner with us
Let’s build the future of clean cooking together.
Whether you want to support clean cooking adoption, finance appliances, distribute technology, develop a project, generate evidence or invest in clean energy, we want to hear from you.
- Government institutions
- Development partners
- Investors
- Financial institutions
- Technology companies
- Research institutions